Privacy Policy

Last Updated: 1/31/2023

Cooler Master takes your privacy seriously.
Please read the following to learn about our privacy policy.

What’s in this policy?

This policy tells you:

  • What information we might collect about you
  • How we might use that information
  • When we might use your details to contact you
  • What information of yours we might share with others
  • Your choices about the personal information you give us


This Privacy Policy governs certain websites, online services, and software made available by for use on mobile devices, tablets, personal computers and other devices, which includes certain websites and online services operated by CMI USA Inc. and/or one of its affiliates (collectively, the “Cooler Master Sites” and, individually, “Site”). By accessing any of the Cooler Master Sites, you are consenting to this Privacy Policy. This Privacy Policy describes what information the Cooler Master Sites collect from users, including children, when they visit the Cooler Master Sites; how such information is used and stored; when such information may be disclosed to third parties; how users, parents, and guardians can control the use and disclosure of collected information; and how information is protected.

Our visitors’ privacy is important to us, and we recognize the need to provide additional privacy protection for children on the Cooler Master Sites permitting such visitors. Our privacy practices are guided by the United States’ Children’s Online Privacy Protection Act of 1998, as well as data privacy laws in the United States and other applicable countries. Younger visitors should always check with their parents or guardians before entering information on any website or mobile application and we encourage families to discuss their household guidelines regarding the online sharing of personal information.


CMI USA Inc. (“Cooler Master”) is committed to providing you with the very best experience we can on our network of websites and applications (collectively, the “Cooler Master Sites”). In order to do so, we may gather certain information about you. Please read the following policy (“policy”) to understand how certain of your information collected on the Cooler Master Sites will be collected, used, shared, and retained.



When you visit the Cooler Master Sites, we collect some basic information that does not identify individual users. (See the “Behavioral Advertising” section below for more information on certain third parties who may also collect similar information when you visit the Cooler Master Sites for online behavioral advertising purposes.) This includes which pages are visited, which advertisements are viewed, and any feedback from our visitors. We then aggregate this information with other pieces of information to improve our site and make your experience on the site as valuable and efficient as possible. For purposes of clarity, unless visitors submit personal information directly to us (e.g. by means of a site registration, in connection with a contest, etc.), our sites do not collect visitor’s personal information. Additional information on how we treat personal information that is submitted directly to us and how such information may be shared may be found in the detailed statement of our privacy policy below.



We analyze non-personal information that we collect on the Cooler Master Sites, or obtain from third parties, and organize it into anonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests, and online actions. We, our clients, and/or partners then use these anonymous user profiles, groups, and audiences to design and deliver customized advertising campaigns or other relevant content. We and our clients also use this data for other related purposes (e.g. to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of our visitors.) The behavioral categories we use to customize the ads you may see or for related purposes do not use personal information such as your name, address, e-mail address, phone number, birth date, or social security number. Our technology and services are designed to limit our use of data for purposes of behavioral advertising to anonymous, non-personal information. When you visit any of the Cooler Master Sites and view ads from Cooler Master’s advertisers, Cooler Master automatically receives and stores certain types of non-personal information including IP address, web pages viewed, date and time, and responses to advertisements delivered. While each advertising technology uses different types of technology to collect this information, including log files, cookies, and pixels, none of the foregoing by itself or together can be tracked to a specific individual’s personal information, and the non-personal information collected by Cooler Master will not be shared with third parties, except as expressly indicated in this policy. The non-personal information collected through your use of the Cooler Master Sites is used: to provide relevant, targeted advertising and improve Cooler Master’s advertising technology; to monitor website traffic; to collect statistical data; to determine the effectiveness of advertisements and content; and to collect data across multiple websites to categorize likely consumer interest segments for use in online behavioral advertising. Cooler Master may track visits to the Cooler Master Sites and this information may be used over time to help predict your consumer interest segments and select the ad content you see. Cooler Master may also use non-personally identifiable profile-based anonymous information with other non-personal information.


We and our partners may retain the anonymous user data we or our partners collect on the Cooler Master Sites for up to nine (9) months from the date of its collection, after which time it is deleted from, or deactivated on, our and our partners’ active databases. In addition, we maintain archives of our web logs, database, and other systems and information. Please note that it is possible some of this information may remain archived after we delete or deactivate the information from its active database. We maintain archives for disaster recovery, legal and other non-marketing purposes.



Except as may otherwise be expressly set forth in this policy or in our privacy policy, Cooler Master does not sell, rent, or trade any personally identifying information with third parties unless the individual user(s) consent to such sharing practices. We may from time-to-time share user information in a non-personally identifiable manner with advertisers and other third parties in order to present to users more targeted advertising, products and services.


The Cooler Master Sites may use “cookies” and “web beacons” to speed navigation, keep track of items viewed, clicked on, and/or shared, including links and advertisements, and provide you with custom-tailored services. A “web beacon” is an embedded GIF file that specifically helps us track whether you have viewed a specific piece of content. We also use “cookies” to remember information you gave us so you don’t have to re-enter it each time you visit the Cooler Master Sites. By showing us how and when visitors use the Cooler Master Sites, “cookies” and “web beacons” allow us to see which Cooler Master Site areas and content are popular, and help us target content and advertisements based on user behavior. In addition, “cookies” will allow us to display in your profile which Cooler Master and affiliated websites you have visited, unless you opt out of that feature in your account. We also collect IP addresses for system administration and to report aggregate information to any sponsors. Some advertisers or websites that have links on our site may also use their own “cookies.” We do not control these “cookies.” You should check the privacy policy of these advertisers or websites to see whether and how they use “cookies.”Most browsers are initially set to accept “cookies.” If you’d prefer, you can set yours to refuse “cookies.” You will not be able to fully use the Cooler Master Sites if you turn off the “cookies” option.

If you have any questions or concerns about this policy, you may contact us or write to the following email address: [email protected]


Through the Cooler Master Sites, users may enter personal information about themselves. This policy explains Cooler Master’s online information collection and use practices for the Cooler Master Sites, and the choices users can make about the way we use and share such information. Please take the time to read and understand this policy so that you can understand how we use your personal information. Please note that our online information collection and use practices may differ from our practices regarding information obtained offline. REMEMBER: IF YOU MAKE USE OF THE SITES, REGISTER WITH THE SITES, REQUEST INFORMATION THAT WE MAY OFFER, OR SUBMIT INFORMATION IN ANY WAY TO OR THROUGH THE SITES, YOU AGREE TO THIS POLICY.



We may collect information about you through a variety of methods, such as your participation in chat rooms, forums or the like, documents and information that you submit to us, transactions in which you may engage with us or any affiliated companies of CMI USA Inc. (collectively, “Cooler Master Affiliates”), and/or through visits that you may make to the website(s) operated and/or controlled by Cooler Master or Cooler Master’s Affiliates (collectively, “the Cooler Master Sites”). This policy applies to all personal information that we may collect and maintain about our users via the Cooler Master Sites, such as:

  • Your contact information (e.g. name, Twitter handle, postal and email address, or phone number);
  • Username and password for any account you may establish on the Cooler Master Site;
  • Demographic information (e.g. age, date of birth and gender);
  • Location information, e.g. the real-time geographic location of the device on which you install our mobile applications.
  • Other details that you may submit to us or that may be included in the information provided to us by third parties.
  • You may view or change your personal information at any time by contacting us. Please see “How to Contact Us” later in this policy.

You also can engage with our content on or through third-party social networking sites, such as Facebook, or third-party social media plug-ins and applications. When you engage with our content on or through third party social networking sites, plug-ins and applications, you may allow us to have access to certain information from your social media profile (e.g., your name, e-mail address, photo, gender, birthday, location, list of friends, people you follow and/or who follow you, the posts or the ‘likes’ you make) to deliver the content or as part of the operation of the application. We may also obtain non-personal information (e.g., content viewed and information about advertisements within the content you have been shown or may have clicked on) from your interaction with our content. When you provide information from your social media account, it can help enable us to do things like: (i) give you exclusive content; (ii) personalize your online experience with us within and outside our applications or websites; and (iii) contact you through the social networking sites or directly by sending you the latest news, special offerings, and rewards. By doing so, you consent to the use of such information in accordance with our privacy policy.
When you provide personal information to us through an application, on the Cooler Master Sites, or on social networking sites, it may be publicly viewed by other members of these sites and we cannot prevent further use of the information by third parties.
Through some social networking sites’ privacy settings, you can control what data you share. For more information about how social networking sites handle your personal information, please refer to their respective privacy policies and terms of use.


We also may use third-party website analytics tools (such as Omniture or Google), that collect information about visitor traffic on the Cooler Master Sites. The information that may be collected by automated means includes, but is not limited to, the following:

  • Information about the devices our visitors use to access the Internet (e.g. the IP address and the device, browser and operating system type);
  • URLs that refer visitors to the Cooler Master Sites;
  • Dates and times of visits to the Cooler Master Sites;
  • Information on actions taken on the Cooler Master Sites (such as page views and navigation patterns) • The general geographic location (e.g. country and city) from which a visitor accesses the Cooler Master Sites; and
  • Search terms that visitors use to reach the Cooler Master Sites.
  • When you use our mobile applications on your mobile device, you may choose not to share your geolocation details with us by adjusting the device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.


We use your personal information to provide you with products and/or services that you have requested, to respond to questions or communications, and to get in touch with you when necessary. For example, we may use your personal information to communicate with you or to send you information that you have requested. We may e-mail you offering products or services which we think you may be interested in or asking you to participate in a survey. We do not consider any companies that are within our “family” of companies to be “third parties” for purposes of this policy. Thus, we may also share personal information with Cooler Master Affiliates. Cooler Master Affiliates may use and further share personal information in the same ways we do. However, if we pass on personal information to a Cooler Master Affiliate, we require that it protect such information in a manner that is consistent with this policy and your expressed preferences. For example, a Cooler Master Affiliate may e-mail you regarding special offers and announcements about products or services that it thinks might be of interest to you, or contact you offline. If you want to opt out from our (or an Affiliate) using the personal information you provided in these ways, please contact us. Please see “How to Contact Us” later in this policy.


We will not share your personal information with third parties except (a) if it is for the purpose(s) for which you provided it; (b) as may be required by law or as we think necessary to protect our company or others from injury (e.g. in response to a court order or subpoena, in response to a law enforcement agency request or when we believe that someone is causing (or about to cause) injury to or interference with the rights or property of another); and/or (c) with other persons, service providers, or companies with whom we contract to carry out internal operations or our business activities (e.g. sending out a product or a promotional item that you have requested on the Cooler Master Sites). Examples of us sharing your personal information for the purposes submitted are if you participate in a third-party survey or request information from a third-party, we may provide the information provided to such third party so that they can send to you directly the information you requested. Additionally, with your consent, we may share your personal information with companies not affiliated with us who are interested in marketing their products or services to you or in asking you questions, both online and offline.

Companies with whom we might share your personal information may include consumer products, telecom, financial, military, market research, entertainment, and educational services companies and their third party service providers. If you consent to receiving communications from non-affiliated companies, you may need to communicate with them directly if you later decide that you no longer wish to receive their communications or if you wish to change any data you provided online. In this instance, any changes or amendments to your personal information must be given directly to each company who communicates with you as these changes, amendments and/or deletions will not be exchanged between us and non-affiliated companies. If we do share personal information with a non-affiliated company, to the extent practical, we require that they protect such information in a manner that is consistent with this policy. We cannot, however, guarantee how these non-affiliated companies will use your personal information.



We may use the non-personal information that we collect to improve the design and content of the Cooler Master Sites and to enable us to personalize your Internet experience, including the ads that you see. We also may use this information in the aggregate to analyze how the Cooler Master Sites are used, as well as to offer you products, programs or services. See the “Online Tracking and Advertising” section below for more information on personalized ads (also known as online behavioral advertising). We also share aggregate information with Cooler Master Affiliates and third parties.



The Cooler Master Sites may contain links to other websites, including links that are placed there by us, such as third-party advertisements or text hyperlinks. Please be aware that we are not responsible for the privacy practices of any other website. We encourage all users of the Cooler Master Sites to be aware of when they leave the Cooler Master Sites, and to read the privacy policies of each and every website that collects personal information. This privacy policy applies solely to information collected by the Cooler Master Sites through the Cooler Master Sites. We may offer additional e-mail services or promotions that are sponsored by or co-sponsored with non-affiliated companies. Based on our agreement with them, these third parties may obtain personal information that visitors to the Cooler Master Sites voluntarily submit to participate in these additional e-mail services or promotions. We have no control over the use of this information by these non-affiliated companies.



We collect information regarding visitors to the Cooler Master Sites through various technologies, such as cookies, Flash cookies and Web beacons, including when you visit the Cooler Master Site or use our applications on third-party sites or platforms. Please see “Internet Ads” for further information regarding this collection and usage.



As you use the Internet, a trail of electronic information is left at each web site you visit. This anonymous information, which is sometimes referred to as “Clickstream Data,” can be collected and stored by a web site’s server. Clickstream Data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Cooler Master Site. We may use Clickstream Data as a form of non-personal information to anonymously determine how much time visitors spend on each page of the Cooler Master Sites, how visitors navigate throughout the Cooler Master Sites, and how we may tailor our web pages to better meet the needs of visitors. Any collection or use of Clickstream Data will be anonymous and aggregated.


Interest-based ads are sometimes referred to as personalized or targeted ads. We show interest-based ads to display features, products, and/or services that might be of interest to you. To serve you interest-based ads, we use information such as your interactions with the Cooler Master Sites, content, or services. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads. As is common in the advertising industry, we use cookies, pixels, and other technologies, which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know what ads are shown to your browser we can be careful not to show the same ads repeatedly.

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. In providing you with interest-based ads, we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (e.g. users in a particular geographical area or users who purchased or browsed for computer cooling system/devices). Some third-parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.

Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Cooler Master.

You can also generally opt out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.


From time to time we may supplement information you give us with information from other sources, such as information validating your address. Thus, information we obtain through the Cooler Master Site may be intermingled with and used in conjunction with information obtained through sources other than the Cooler Master Sites, including both offline and online sources.



We take commercially reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the personal information that you supply will not be intercepted while being transmitted to and from us over the Internet including, without limitation, emails. Therefore, you acknowledge and agree that we have no liability regarding the theft, loss, alteration or misuse of personal information, including such information that has been provided to third parties or other users, or with regard to the failure of a third party to abide by the agreement between us and such third party.



Under California Civil Code Section 1798.83, if you are a resident of California, you may make a written request to the Cooler Master Site(s) about how we have shared your personal information during the prior calendar year with third parties for their direct marketing purposes. In response to your written request, under California Civil Code Section 1793.83(c)(2), the Cooler Master Sites are allowed to instead provide you with a cost-free means to opt-out of such sharing, or a “Customer Choice Notice.” The term “third parties” is, solely for purposes of this California Privacy notice, considered as including our Cooler Master Affiliates.

The Cooler Master Sites have chosen to provide you with a cost-free means to opt-out of such sharing. If you would like to exercise your rights under California law, please send your written request to the email address below:

[email protected]

Within 30 days of receiving your request, the Cooler Master Sites will provide you with a Customer Choice Notice.

The California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how the Cooler Master Sites respond to “Do Not Track” browser settings. The Cooler Master Sites do not currently take action to respond to Do Not Track signals, as a uniform technological standard has not yet been developed. We continue to review new technologies and reserve the right to adopt a standard once one is created.


If you are visiting the Cooler Master Site from a location outside of the United States, your connection will be through and to servers located in the United States and all information you provide will be processed and maintained in our web servers and internal systems located within the United States. IN ADDITION, IF YOU ARE LOCATED OUTSIDE THE UNITED STATES, YOU SHOULD NOTE THAT YOUR INFORMATION WILL BE TRANSFERRED TO THE UNITED STATES, THE LAWS OF WHICH MAY BE DEEMED BY OTHER COUNTRIES TO HAVE INADEQUATE DATA PROTECTION (see, for example, European Union Directive 95/46/EC of 24 October 1995). Users of the Cooler Master Sites located in countries outside of the United States of America who submit personal information do thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to and/or storage of the information in the United States of America. This policy and our legal obligations are subject to the laws of the State of New York and the United States of America, regardless of the location of any user. Any claims or complaints must be filed in the United States of America in the State of New York.



For instructions on how you can access the personal information that we have collected about you online, correct any errors, or remove such information, please contact us. Please see “How to Contact Us” later in this policy. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.



We will not knowingly accept personal information from anyone under 13 years old in violation of applicable law. If you believe that your child under 13 has gained access to the Cooler Master Sites without your permission, please contact us. Please see “How to Contact Us” later in this policy. We have taken commercially reasonable steps to restrict use of the Cooler Master Sites to those who are at least 13 years old. We do not market products or services for purchase by children and all children’s products or services we market are for purchase by adults only, or with adult permission.



Notwithstanding anything contained in this policy to the contrary, please be advised that the personal information you provide is considered an asset of the Cooler Master Sites and may be included among transferred assets if the Cooler Master Sites, CMI USA Inc., any or all of the Cooler Master Affiliates, and/or any of their assets are ever acquired by, or merged into, a third party.I


Cooler Master wants to ensure that you are fully aware of all of your data protection rights. Every user is entitled to the following:

  1. The right to access – You have the right to request Cooler Master for copies of your personal data. We may charge you a small fee for this service.
  2. The right to rectification – You have the right to request that Cooler Master correct any information you believe is inaccurate. You also have the right to request Cooler Master to complete the information you believe is incomplete.
  3. The right to erasure – You have the right to request that Cooler Master erase your personal data, under certain conditions.
  4. The right to restrict processing – You have the right to request that Cooler Master restrict the processing of your personal data, under certain conditions.
  5. The right to object to processing – You have the right to object to Cooler Master’s processing of your personal data, under certain conditions.
  6. The right to data portability – You have the right to request that Cooler Master transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at: [email protected]  


Personal information collected via the Cooler Master Sites will generally be governed by the version of the policy in effect at the time the information was gathered. However, we may, in our discretion, change, modify, add, or remove portions from this policy at any time. Your continued use of the Cooler Master Sites following the posting of any changes to this policy means you accept such changes.

We may update this Policy from time to time by notifying you of such changes by any reasonable means, including by posting a revised Policy through the Site. You agree that it is your responsibility to regularly check the Site for any updated Policy, as any changes and/or modifications shall become effective immediately upon the posting thereof. Please review Policy periodically. In addition, by continuing to use or access the Site or otherwise engaging with Cooler Master after we post any changes, you acknowledge and accept the updated Policy. The “Last Updated” legend at the top of this page indicates when this Policy was last updated.


If you have any questions or concerns about this privacy policy you may contact us as follows:

Email : [email protected]

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